This phrase refers to the specific consumer group most likely to purchase ice cream flavored like cotton candy. This demographic typically includes children and those seeking nostalgic or whimsical treats. An example would be a grocery store strategically placing this product near other child-friendly items.
Understanding this target market is crucial for effective marketing and product placement. By identifying the preferences and buying habits of this group, companies can optimize their advertising campaigns and increase sales. Historically, novelty ice cream flavors have tended to be popular during warmer months and are often associated with positive childhood memories, contributing to their continued appeal.